Social media marketing has become essential for all businesses in today’s marketplace. In order to compete in the marketplace, it is essential to be have a presence on social media. Small businesses typically cannot compete with large corporations in terms of the amount of money available for advertising. Therefore, small businesses are forced to look for an alternative method to market their products and brand. Social media marketing is an inexpensive form of advertising that can potentially lead to great monetary and non-monetary rewards.
An effective social media strategy can lead to increased brand recognition, greater brand loyalty, more opportunities to grow the company’s customer base, increased traffic to the company website, decreased marketing costs, better search engine rankings, and increased sales. Most importantly an effective social media strategy allows you to better communicate with customers and gives you an opportunity to better understand the wants and needs of your customers. Each of these benefits, combined with the fact that creating content and a strategy for social media sites is relatively cheap, it allows small businesses to compete with larger corporations on a critical form of advertising media. I do not believe that there is a better or worse platform of social media for small businesses. Although it is essential for small businesses to get on any platform as soon as possible in order to start building the brand’s presence on social media and to keep up with competitors in the marketplace.
(2014, August 11). Retrieved January 29, 2016, from http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/2/#4ea1ed715232