The ALS Ice Bucket Challenge became viral on social media around July and August of 2014. The ALS Ice Bucket Challenge was prominent on all popular forms of social media including Facebook, Twitter, and Instagram.  The ALS Ice Bucket Challenge asks for a nominated individual to record themselves dumping a bucket full of ice water on their head or if they refuse they have to make a donation towards ALS research.  Once an individual completes the challenge, they are to nominate three individuals to complete the ALS Ice Bucket Challenge in the next twenty-four hours. The goal of the social media campaign was to promote awareness of the fatal disease and to increase donations towards ALS in order to find a cure for the disease.

The social media campaign was a huge success, as more than 17 million people uploaded videos to Facebook. The videos were viewed more than 10 billion times by 440 million people. Because of the success of the ALS Ice Bucket Challenge it is now an annual event that takes place every August until a cure for the disease is discovered. The highlight of the campaign was the awareness generated about the disease worldwide and as of August 2015, $220 million was raised from the challenge and helped advance the research of ALS immensely. According to the ALS Association the money raised from the ALS Ice Bucket Challenge has been spent on research, patient and community services, public & professional education, fundraising, and external processing fees.

The target audience for the ALS Ice Bucket Challenge received the campaign in an accepting manner and individuals genuinely had fun participating in the challenge and nominating their loved ones and friends to do the same. Although the social media campaign was a success there are a few things I would change about the campaign. I would recommend encouraging individuals to participate and donate to ALS instead of one or the other. Although $220 million is a substantial amount of money, potentially more money could have been raised if individuals participated and donated. Also I would recommend educating the public on the ALS disease.  Many individuals were taking the ALS Ice Bucket Challenge but had no idea what ALS stood for or what it meant if an individual had the disease. I believe the campaign can be strengthened by educating the public on the symptoms, effects, and causes of the ALS disease.


ALS Ice Bucket Challenge – FAQ. (n.d.). Retrieved January 22, 2016, from http://www.alsa.org/about-us/ice-bucket-challenge-faq.html?referrer=https://www.google.com/

Alfaro, L. (2015). Your $220 million to the ALS ice bucket challenge made a difference, study results show. Retrieved January 22, 2016, from http://www.businessinsider.com/your-220-million-to-the-als-bucket-challenge-made-a-difference-2015-8


3 thoughts on “#IceBucketChallenge

  1. phmoss

    I would agree with what you said about the campaign could be strengthened if there was more focus on what the disease is. Before the Ice Bucket Challenge I knew what ALS was and what some of the implications where, but I don’t know what the warning signs of the disease are. I believe that if there could convey more information about what the disease is and how it effects people then the campaign would appeal to a broader audience.

    Liked by 1 person

  2. mackenziecovelli

    The ALS Ice Bucket Challenge was an awesome way to raise money and awareness for the disease! I remember when the challenge was going on and how big of a success it was for how many people it reached. From family, to friends, to even famous people i follow on all different social media accounts, the Ice Bucket Challenge reached everywhere it possibly could have and had a great turnout. This campaign was a complete success but i do agree with you on what you would change. This campaign was a good way to raise money and awareness for and was a great topic to choose to write about!

    Liked by 1 person

  3. tkov27

    I completely agree with the things that should be changed about the campaign. I agree more so with the fact the public needs to be educated about the disease. Most people that did the challenge still don’t know the effects of ALS disease on a person. The campaign would easily be strengthened by making not just the name of the disease known, but what ALS really is. I really enjoyed your post as I have participated in many ALS charitable events including this challenge.

    Liked by 1 person

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