Garcia’s Latin Market like all businesses will face some sort of crisis whether big or small. In order to get past these situations and maintain the company’s reputation it is important to have a plan. A potential crisis Garcia’s Latin Market could face is serving food that has an ingredient that makes a customer ill. Garcia’s Latin Market would be wise to learn from the mistakes of Chipotle and handle the situation in a different manner. During the food borne illness outbreak at Chipotle there were rumors of Chipotle attempting to cover up the fact that their food was making people sick. If faced with this situation, Garcia’s Latin Market should apologize to the customer and be completely honest.
Garcia’s Latin Market can handle the situation by responding shortly after the situation happened and by posting an apologetic response on Facebook and Twitter. The apology should address the situation and the necessary steps taken to ensure it never happens again. Each and every security measure should be taken and Garcia’s Latin market should conduct the due diligence on each supplier who produces their ingredients. Posting a sincere response and taken action immediately will show dedicated followers that Garcia’s Latin Market is always looking to improve itself and takes responsibility for mistakes they commit.