LinkedIn is a social media platform designed specifically for individuals in the business world. LinkedIn allows users to build and document a network of business professionals. Users can upload their resume and give some insight into their lifestyle interests, work experience, and skills. Users can also look for jobs, apply for jobs, and communicate with other business professionals and companies on LinkedIn.
Currently, Garcia’s Latin Market does not utilize LinkedIn. I do not think LinkedIn will be beneficial for Garcia’s Latin Market because most users aren’t looking for places to eat on the site and users on the site generally do not spend a lot of time on the platform. Garcia’s Latin Market has a target audience of young adults age 19-31. Although this age demographic is growing on LinkedIn, it will be difficult for Garcia’s Latin Market to leverage this site and grow their customer base if only 13% of users sign on once each day.
If Garcia’s Latin Market was to create a LinkedIn account, there are some benefits that can be realized. They can find new suppliers of ingredients, new buyers to sell to, or businesses that they can potentially partner with.
The “About US” section of Garcia’s LinkedIn profile would read, “Are you tired of generic Latin Food? Come join us at 143 High St for authentic Latin Food prepared using recipes passed down from generation to generation. We are here from 10am-6pm Monday-Friday and 9am-5pm on Saturdays. Stop by and try our specialty tacos and don’t forget to ask about catering options.”
An example post for Garcia’s Latin Market would consist of daily specials, catering capabilities, in-store products, and pictures of past events.