Social Media Monitoring and Garcia’s

Social media monitoring is the process of tracking, measuring, and evaluating an organization’s social media marketing initiatives and campaigns. Successfully using social media monitoring tools will help a business evaluate their social media strategy, garner customer feedback, and understand customer needs. The social media tool that would work best for Garcia’s Latin Market is Hootsuite. I suggest that Garcia’s use Hootsuite as a free service at first and then upgrade to the $14.99 premium version as their social media initiatives grow. It is appropriate to use a social media monitoring tool for Garcia’s in order to see the progress of the social media campaign. Hootsuite is the best service for Garcia’s to use because it has a great reputation as being an effective social media monitoring system offers similar features to paid services but is absolutely free.

At this point if my social media campaign was successful, it was because the unique Facebook posts that were generated gained the interest of the target market and influenced them to visit Garcia’s Latin Market and make a purchase. If there was anything I would change is interviewing the owners or Garcia’s Latin Market and posting it to Facebook in order to add the transparency of the business and help followers understand the values of Garcia’s Latin Market.


Social Media Ads and Garcia’s Latin Market

If I was to create an ad on social media for Garcia’s Latin Market, I would use Facebook Ads as the preferred platform. Advantages to using Facebook are Garcia’s Latin Market already has a following on Facebook and they can reach the largest audience. The content will include the popular lunch special which includes a breakfast or lunch taco, a side, and freshly squeezed juice for $5 dollars. The ad will display a picture of the lunch platter and say, “Hungry? Come join us at Garcia’s Latin Market for locally sourced foods and our $5 lunch special.” Ads will be straight forward and friendly while also featuring professional quality pictures of the foods served. Facebook Ads are potentially beneficial to Garcia’s Latin Market as another cost effective way to reach their target market and generate new customer traffic in the restaurant. Although it is effective to use ads, typically a successful social media strategy costs up to $200-$350 a day in order to reap all the benefits. Garcia’s Latin Market doesn’t have a large budget so I recommend they use as many free social media platforms as possible and avoid using money on ads until money is saved up to produce an effective social media ad strategy.


Can a White Label Social Network help Garcia’s Latin Market?

White label social networks are getting increasingly popular for businesses as they can be customized to suit the needs of the particular audience they are targeting. With white label social networks businesses can avoid all the other distractions of public social networks and generate specific content to influence their target audience. White label social networks that are able to meet all the needs of a business typically come with a high cost, so I would recommend Garcia’s Latin Market use its resources wisely and avoid investing in a white label social network.question-mark-vector-1068869Theoretically if Garcia’s Latin Market utilized a white label social network it would entail of a network that allows users to see all daily specials, user interactions, and unique store products on a news feed. The white label social network will also have a delivery service option that allows users to order food and or contact Garcia’s Latin Market for catering an event. There will also be a feature that allows users to give private suggestions to Garcia’s Latin Market on what they would like improved or added to the overall restaurant and market. Users would access the social network by downloading a branded app which will be available on all app stores. Users would be targeted by posting links to the app on Garcia’s Facebook page.