Social media monitoring is the process of tracking, measuring, and evaluating an organization’s social media marketing initiatives and campaigns. Successfully using social media monitoring tools will help a business evaluate their social media strategy, garner customer feedback, and understand customer needs. The social media tool that would work best for Garcia’s Latin Market is Hootsuite. I suggest that Garcia’s use Hootsuite as a free service at first and then upgrade to the $14.99 premium version as their social media initiatives grow. It is appropriate to use a social media monitoring tool for Garcia’s in order to see the progress of the social media campaign. Hootsuite is the best service for Garcia’s to use because it has a great reputation as being an effective social media monitoring system offers similar features to paid services but is absolutely free.
At this point if my social media campaign was successful, it was because the unique Facebook posts that were generated gained the interest of the target market and influenced them to visit Garcia’s Latin Market and make a purchase. If there was anything I would change is interviewing the owners or Garcia’s Latin Market and posting it to Facebook in order to add the transparency of the business and help followers understand the values of Garcia’s Latin Market.